It all started when two serial entrepreneurs decided to have a hearty laugh over their past business failures. One thing led to another and a business was started on an ‘experiment basis’. A business that ran franchises of other bakeries and food brands. Eventually they started delivering cakes to customers next to the store and were appreciated. That was the moment of epiphany and the birth of The Sweet Spot – a name derived from that magical sensory experience of smelling and tasting a freshly baked cake straight from the oven while it is still warm.